Table of Contents > Glossary of Terms
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Building Block
One or more Building Blocks are used to determine the layout of content on your Web page. Building Blocks can be pre-built, which means they are already set up to accept various types of content, such a text, images, or sets of images in a photo album, for example, and display them in a particular position on your Web page. You can use a Custom Building Block to insert other types of content, such as multimedia files, documents, a counter, or a map and directions, etc.

Category refers to a type of business or a topic of personal interest. ImageCafe has
sets of recommended designs that work well with a particular category. For example, for the business owner, there are industry specific designs for popular categories such as Construction, Real Estate, Retail, etc. For personal Web sites, there are designs that lend themselves to various interests, such as for a Wedding, a new baby, or a Photo Album.

This is the first page you see when you login to your ImageCafé® Web Site Creator. The Control Center is your starting point for updating, enhancing or even upgrading your Web site. Start your web site editing and publishing from here.

Design Settings

Here you can edit your Web site design, Web site colors, navigational style, title and slogan, text and links, and featured image.

Featured Image

This is the image you can add to customize your Web site design. Your featured image may be uploaded from your computer or choose one from your Photos and Files library. You can also choose from the free images provided by Network Solutions.

Free Image Library

The Image Library contains over 1,500 free images available for use anywhere on your Web site. These images may be used as a Featured Image, or on any page to provide greater visual impact to your Web site.

Also referred to as a Web page, the home page is the starting point of a Web presence. It is a sort of table of contents for everything that is on the Web site, offering direct links to the different parts of the site.


Hover refers to placing the mouse cursor over (hovers over) a button, graphic or link. Typically on the Internet these may change in some way when the user hovers over that item, to indicate that the item is “clickable.”  ImageCafé® allows you to customize the appearance of your navigation and text links when the user hovers over them.

HyperText Markup Language (HTML)

A programming language used to build Web sites; it defines how the Web pages will look and how the visitor will be able to move around the Web site. It used to be that you had to know HTML to design and build a Web site. But today there are online templates and tools, as well as software packages, which allow you to build a Web site without knowing HTML.

ImageCafé® Web Site Creator
ImageCafé® Web Site Creator, our premium Web site building tool. ImageCafé® Web Site Creator is a Web site design tool that lets you quickly and easily create a professional and customized Web site using our step-by-step wizard to select your design, color, theme and images.

Image Editor
You can use the image editor to edit any image for your Web site. With the Image Editor, you can change the brightness or contrast of the image, flip or rotate the image, and crop it to fit your Web page design. You can access the Image Editor after choosing a new image for your pages, or when adding or editing your page content by clicking on Edit Image in a Building Block containing an image, or in your Photos and Files by selecting an image in the list and clicking Edit Image.

Image Library
See Free Image Library

Item Type
You can select the type of content you wish to add on your Web pages. Some item types are, for example, text, HTML, images, Visitor Feedback Form, and a PayPal button. To see all the available item types: select one of your Web pages, create a Custom Building Block, and click on Insert Item. You should get a list of all the types of items you can put on your pages.


JPEG is an acronym for Joint Photographic Experts Group, an industry committee that developed a compression standard for still images. JPEG refers to the graphics file format that uses this compression standard. If you've ever received pictures over the Internet, they were probably in JPEG format.

Megabyte (MB)

A measure of data storage and/or data transfer on your Web site.
1 Megabyte = 1,000 Kilobytes = 1,000,000 Bytes
1,000 Megabytes = 1 Gigabyte
For data storage and data transfer:
10MB is roughly 330 Web pages stored or transferred (viewed)
20MB is roughly 660 Web pages stored or transferred (viewed)
30MB is roughly 990 Web pages stored or transferred (viewed)

Message Board

Enables you to create your own message boards so that the users of your Web site can interact with each other.

A section of code at the top of most web pages that is seen only by search engines. Meta tags are used to provide a description and/or keywords to Search Engines and Directories about the web site.


Industry leading e-commerce solutions provider. MonsterCommerce is the industry leader in web-based e-commerce storefront systems.

Navigational Style

Choose where you want the links or buttons for your other main site pages to appear throughout your site using this option. Site Navigation may appear as links on the left, top, or right side of your Web site design. Once published, visitors will see the menu buttons in the style chosen by you.

Online Marketing

A general term referring to all types of marketing online, including use of search engines, banner ads, e-mail campaigns and other online media buys to drive visitors to your Web site. See 'Search Engine Marketing' for more.

Online Transactions (E-Commerce)

Refers to the general exchange of goods and services via the Internet.

Online Yellow Pages

Similar to traditional print Yellow Pages, Online Yellow Pages are directories of businesses, organized by business category and location.

Page Editor

When you select a page from your Web Site Pages and choose Edit from the list of actions associated with that page, you are put into the Page Editor. This is where you input or edit the content of your page. The toolbar also contains a shortcut to the Page Editor, allowing you to Select a Page to Edit from a drop-down list.

Page Layout
Page Layout refers to the positioning of content on your Web page. You can use Pre-Built and/or Custom Building Blocks to organize and position your content on a page, creating your Page Layout. Or you can use a Network Solutions preconfigured Page Layout,  such as About Us, Maps/Driving Directions or Products and Services when you add a new page. These preconfigured Page Layouts already have dummy content organized and positioned, so all you have to do is edit the dummy content to make it your own.

Page Title
This will be the title that visitors to your Web site will see on top of their browser. This is very important information for visitors and search engines. Have the keywords you are targeting visitors in the title along with a brief description no more than 75 characters.

Photos and Files

Photos and Files is an online scrapbook that allows you to save photos and various files (such as documents, Powerpoint presentations, image files, video files, etc) and organize them so that you can find them quickly and easily. Any file or photo that you show on your site will be located in the Photos and Files scrapbook.

Publish means to put your pages on the Web for everyone to see. As long as you have not published your site, you can continue to edit and input content to your working version and no one else can see it. Once you publish your site, it is “live” and everyone on the Internet can view it.

Restore is a way of  “going back” to what your site was previously. If you decide the current version of your site is not working for you, and you wish you could go back to the way it was before, you can restore your site to a previous version. Restoring that version makes it the current working version. You must still publish it for it to be visible on the Internet.

Search Engine

A tool allowing users to search for information on the Internet using key words and phrases. Search engines explore the Internet and return a list of Web pages that are related to the key words or phrases entered. Popular search engines include Google®, Alta Vista®, Ask Jeeves®, Excite, Hotbot, Lycos® and Yahoo!®. Search engines are also a tool to market your Web site to potential visitors (see 'Search Engine Marketing' and 'Search Engine Optimization' for more)

Search Engine Marketing (SEM)

Using search engines to let people know about your site and drive traffic to your site. When a person searches on a term that is related to your Web site, a brief description of your site with a link to it will appear in their search results. There are a number of different ways to approach Search Engine Marketing.
You can also pay to be listed on search results (in a different area from natural, non-paid search results) when a key word you designate is searched on. This is called 'paid placement' or 'paid search results.' Yahoo!® Sponsored Search and Google AdWords™ are two programs that allow you to pay for placement.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) makes your site more appealing to search engines and gives them a better understanding of who they should send to your site. Optimizing your Web site should result in a high placement in 'natural search results,' or in the area where companies aren't paying to be listed.

Search Engine Submission

This includes the submission of your Web site to search engines and a complete analysis of your site, identifying improvement on your Web site that can help your Web site get indexed by search engines more successfully.


See Page Title


An acronym for Uniform Resource Locator, a URL is the address for a resource or site (usually a directory or file) on the World Wide Web and the convention that Web browsers use for locating files and other remote services.

Web Page

A Web page is a document created with HTML (Hypertext Markup Language) that is part of a group of hypertext documents or resources available on the World Wide Web. Collectively, these documents and resources form what is known as a Web site. Web pages can contain hypertext links to other places within the same document, to other documents at the same Web site, or to documents at other Web sites. They can also contain fill-in forms, photos, large clickable images, sounds, and videos for downloading.

Web Site

A Web site is a collection of HTML documents or Web pages, that are linked together and that exist on the Web at a particular server. Exploring a Web site usually begins with the home page, which may lead you to more information about that site. A single server may support multiple Web sites.

Web Site Pages

The Web Site Pages provide you with site map of all your pages, a place where you can view the organization of your site's pages. This is also where you go to put content on your pages or edit the current content.

Web Site Title
This is the title of your Web site. This is different from your “Page Title”. You can use the Web site Title for your company or business name.

Working Version

This is the version of the Web site that you are currently editing or the version that was used at the last login session to your ImageCafé® Web Site Creator.

World Wide Web (WWW)
You can think of the Web as a worldwide collection of text and multimedia files and other network services interconnected via a system of hypertext documents. Http (Hypertext Transfer Protocol) was created as a means for sharing data internationally, instantly, and inexpensively. With hypertext, a word or phrase can contain a link to other text. To achieve this, CERN developed a programming language called HTML, which allows you to easily link to other pages or network services on the Web.

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